Today, organizations and their employees and members have access to many communication channels. Selecting the most appropriate medium or media is an important issue for professional communicators once they have determined objectives and strategies, assessed relevant audiences and constructed messages. Perhaps no one made this point more strongly than McLuhan (1964 ), who claimed that “the medium is the message.” He argued that each medium, independent of content, engages receivers in different ways and affects the scale and pace of communication.
McKennaApproaches such as rating scales, critical incidents, interviews etc. to measure job satisfaction2000ArchnahrMeasuring job satisfaction is subjective approach and there are some tools- psychometric tools, global measure and facet measure important dimensions to job satisfaction1998Nguyen et of job satisfaction both for employers and employees2003HakalaDifferent ways to measure employee performance2008GillikinEfficiency and productivity in relation to measure work performance2011Kaplan and NortonA balanced scorecard in relation to measure work performance within an organization1996YousefJob satisfaction and organizational performance2000NimalathasanRole of job satisfaction both from organizational and employees’ perspective2010