During a webinar on Thursday July 13th at 10am, the PSFK research team will be presenting findings from our most recent report, Future of Manufacturing. For this project, we looked at how brands and organizations can meet elevated consumer needs and combat increased market competition by leveraging connected technologies that give total insights to manage their end-to-end operations and the opportunity to integrate cutting-edge technologies to reinvent supply chains.
But again, lest Americans get too high on their horses about this, the US military-industrial complex, its marketing partners and Hollywood filmmakers have basically been doing higher-budget versions of the same thing for decades. One of the more obvious examples is the NFL, where flashy flyovers with high-tech military jets, troops marching with flags and even camouflage jersey sales have been a fixture for years, and the military has pumped tens of millions of dollars into patriotic displays at sports games. Others include the close relationship between the military and the video game industry , or its tight collaboration with the movie industry .